FRETORI KICK OFF PARTY Toronto 2025
The FRETORI Kick Off 2025 was about one thing: celebrating cycling and the people
who make it what it is. From riders who love all kinds of bikes, to the independent
retailers who form the backbone of the sport, to the brands we’re proud to represent —
this night was made with the community top of mind.
While we were excited to showcase incredible bikes and product, the real goal was to throw a great party and launch the season after a long Canadian winter. No sales, no pressure — just positive energy, good people, and a shared love of riding. At FRETORI, we believe deeply in what cycling adds to life.
With 27 retailers, 35 bikes, and well over 350 guests (closer to 400 by some counts), the room stayed buzzing all night. We ran out of Rally Beer again! The Shimano-equipped builds from our retailers sparked conversation and friendly debate.
We’re committed to continuing this event in Toronto with the same format. No matter how you ride — road, mountain, gravel, racer or newcomer — all are welcome.
Huge thanks to CREEDS Coffee Bar and our partners Shimano, PRO, Lazer, Skratch, Bivo, Bridge and Rally Beer. And to Mags our guy for music — four hours behind the decks that carried the night.